CONVERSION RATE OPTIMIZATION (CRO)
However, if you don’t optimize your website effectively, you will have a low conversion rate, which will negatively affect your bottom line. Conversion rate is the percentage of your website visitors that complete a specific goal/conversion (for example, make a purchase), out of the total number of your website visitors. Increasing your conversion rate even by a small amount can do wonders for your business.
Conversion rate optimization (CRO) is the process of fully evaluating your website and making changes that will improve your sales funnel and increase your conversion rate.
Using analytics tools, we will analyze your website and see where the problems arise. We will go through all the steps your customers take on your website and inspect all the assets/elements they interact with. Then we will assess your products, services, and the way you present them. We will make recommendations on your website design. Every single part of your website should have the same objective – to drive visitors to make a conversion.
If your customers find your website appealing and suited to their needs, your business will grow.
Our experienced team knows exactly what changes to implement to make your website the optimal user experience.
All suggestions will be in accordance with your already established brand. We will test different variations of all elements using A/B testing.
Analytics tools will help us realize which variations bring the best results.
To increase your conversion rate, we will:
Make your website responsive on all devices
Improve your website speed
Use confidence-builders (testimonials/awards)
Use captivating call to actions (text, placement, color)
Optimize your products with right keywords
Implement elegant structure, layout, navigation and design
Test different font sizes and color schemes
Upload engaging videos and images
Remove useless form fields
Use professionally written copy for all your text
Write better product and service descriptions