Two Colleagues in Digital Marketing Agency

PPC & MEDIA BUYING

Every day there are over 3,5 billion searches on Google. Every day there are over 1,7 billion active users on Facebook. Every day there are over 500 million active users on Instagram. Those are very impressive numbers. But, is your business capitalizing on them enough? 

All these searches and active users are your potential leads and paying customers. You can reach them easily with pay-per-click (PPC) marketing & media buying.

Quick, Simple & Cost-effective

PPC is a proven way of increasing online visibility and driving traffic to your website.

It is done through search engine platforms like Google and Bing. With PPC you bid for your website to show up near the top of search results for relevant keywords. What makes it so great is that you only pay when users do certain actions, such as clicks or conversions.

With PPC and media buying you can precisely target your ideal customers based on their interests and demographics. That way you easily reach only your ideal customers.

Such campaigns are very easy to track and can be stopped at any time if their performance is not satisfactory. They also deliver results almost instantly.

This is what makes PPC and media buying such powerful and worthwhile strategies. Traditional marketing can’t compare to them.

Pay Per Click Headline

Achieve Success

Successful Marketing Team

Adonomy will take your brand and make sure it reaches its audience on social media, and finds it’s place at the top of search engines.

We will start by doing an in-depth analysis of your brand. We will research the right keywords for your business, go through your competition and settle on campaign goals.

Our media buying experts will take care of every step – from launching the campaign to optimizing and reporting. Choosing the right channels, tweaking campaigns and finding high-value customers will bring you huge ROI.

We are incredibly transparent and will keep you up to date with all the results.

Some of the metrics we closely follow and adjust accordingly:

  •         Average ad position
  •         Bid
  •         Cost per click
  •         Audience and reach
  •         Click-through rate and leads
  •         Keyword search queries
  •         Engagement
  •         ROI
  •         And more

We will also provide you with great creatives for your ads.

We will create high-quality visual content, accompanied by professionally written copy. Our effective, eye-catching ads will get you high conversions.

We will constantly split test and compare copies and creatives of all ads. This will help us choose and run only the best performing ads.

Marketing Expert Analyzing Data

Google

Your ads can appear on Google’s properties:

Google Search Icon

Google Search

Google Play Icon

Google Play

Youtube Icon

Youtube

Google Display Network Icon

Display Network

Google Search Icon

AdMob

Google Search Icon

Search Partners

There are 3 most common ad formats:

Text Ads

Text ads (expanded text and responsive search) consist of 3 headlines (each max length of 30 characters) and 2 descriptions (each max length of 90 characters). Therefore, your text ads should consist of professionally written copy – short and straight to the point. 

Image Ads

Image ads are a visual representation of your brand. They should be attention grabbing and provide all the necessary information about your business. If a user clicks on the image ad, they will be taken to your website.

Video Ads

When it comes to video ads, modern audiences have a very limited attention span. Therefore, your video ads should be short, intriguing, informative and interesting. They also should be created expertly. There is little point in investing into amateur production.

Responsive Ads On Multiple Devices

Responsive Ads

Google will automatically test different versions of text headlines, descriptions, images and videos to see which ones perform the best. Then Google will only show the ones with the leading results. Responsive ads can also adjust their format and size to fit different ad spaces. 

They are a very impressive tool for reaching optimal growth.

You can target your Google ads by audience or by content.

Audience targeting consists of:

  •         Demographics – filter audiences based on location, gender, age and device they’re using.  
  •         In-market – target customers who previously searched for products or services similar to yours.
  •         Custom intent – target people by typing in phrases, words, websites or even YouTube content relevant to your product or service.
  •         Remarketing – targets audiences who have already seen and interacted with your previous ads or website.
  •         Similar audiences – audiences with similar interests to your remarketed audience.
Target Audience
Content targeting consists of:

  •         Topics – type an umbrella term that encopasses your product or service.
  •         Placement – specifically choose where you want your ads to appear on.
  •         Content keywords – particular keywords relevant to your product or service.  
  •         Display expansion for search – Google automatically does targeting and bidding for you.
Content Targeting

Content targeting consists of:

  •         Topics – type an umbrella term that encopasses your product or service.
  •         Placement – specifically choose where you want your ads to appear on.
  •         Content keywords – particular keywords relevant to your product or service.  
  •         Display expansion for search – Google automatically does targeting and bidding for you.

Facebook & Instagram

Facebook Icon

Facebook 

Your ads can appear on:

Mobile & desktop news feed
Instagram
Messenger
Audience network

You can choose between 4 formats:

Image
Video
Carousel
Collection

Instagram Icon

Instagram 

Your ads can appear on:

Newsfeed
Stories

For Newsfeed, you can choose between 3 formats:

Carousel
Image
Video

For Stories, you can choose between:

Image
Video

Happy Friends Using Social Media

Facebook and Instagram are mostly about sharing visual content.

Therefore, all your creatives should be visually appealing and instantly grab the attention of your target audience.

We can utilize Facebook’s split testing tools which allow us to test different ad/audience variations. The more we test and compile data, the closer we get to the best possible ad with the greatest ROI.

Using other Facebook tools like Audience Insights and Analytics we can pinpoint your ideal customers and serve them your ads.

Facebook audience targeting consists of:

  •         Locations  – worldwide, country, state, province, city, district, zip, etc.
  •         Age
  •         Gender
  •         Language
  •         Detailed targeting – include or exclude specific people based on different criteria
  •         Connections – include or exclude specific people based on their connection to your page
  •         Custom Audiences – import already created targeted audience
A Girl Browsing Facebook on the Tablet