SEARCH ENGINE OPTIMIZATION (SEO)
If your customers can’t find your website online, it’s almost like having no website at all. While definitely a start – paid ads aren’t enough, a large majority of Google users still prefer clicking on organic search results. This is why you have to start implementing search engine optimization (SEO).
SEO encompasses many different strategies to raise your website’s ranking on search engines.
SEO makes it easier for your target audience to find your business online. That is important since increased online visibility does wonders for your business.
Higher ranking guarantees more clicks on your website. That way you get more leads and generate more conversions, all with a great ROI. This is why all serious businesses have SEO as an integral part of their marketing strategies.
Since SEO is an ongoing activity and the keyword competition can be fierce, you need an SEO partner that knows what they’re doing. That’s where Adonomy comes in.
We create SEO strategies according to your business model and needs.
We start by doing a thorough analysis of your website, current rankings, competitors, challenges, and goals.
After we’ve analyzed these SEO factors, we create the best SEO campaign and start implementing all the necessary changes.
As a full-service digital agency, for the best results, we integrate SEO campaigns into all other marketing activities. To give you the best possible rankings, we will work on your social media marketing, web design, creative content, conversion rate optimization as well.
Our SEO campaigns consist of 3 equally important elements:
- Technical SEO
- On-site SEO
- Off-site SEO
Technical SEO is the process of adjusting your website to search engine guidelines.
It mostly consists of fixing different technical problems and errors. That way we make sure search engines can properly crawl and index your website.
Some of the first fixes are:
- Implementing Secure Sockets Layer (SSL)
- Eliminating broken links, dingling links and error pages
- Removing duplicate content
- Creating a XML sitemap
- Using Schema Markup
- And more
MAKING YOUR WEBSITE RESPONSIVE
Your website needs to work perfectly on all devices, resolutions and browsers. The majority of people use mobile phones while browsing the web. Therefore, Google started to prioritize mobile experience using mobile-first indexing. This means that if your website isn’t performing well on mobile – you’re in big trouble.
FIXING YOUR PAGE SPEED
Pages with slow speeds have higher bounce rates and fewer conversions and thus dramatically drop in search engine rankings. There’s a lot of factors that influence page speed. We will analyze your website performance with proper tools and minimize the issues that are causing the problem.
OPTIMIZING YOUR IMAGES
Reducing image load time can greatly affect your website speed and make it go faster. It is also imperative to optimize your images properly to help search engines crawl them. This means changing their alt text, file name and nearby content.
Improving website functionality & updating site architecture
Confusing and hard-to-navigate websites have huge bounce rates. Search engines measure website bounce rates and average time spent on page. If these metrics are bad, your website will get penalized and dragged down in rankings. Therefore your customers need to have a seamless user experience when visiting your website.
The on-site SEO process starts with keyword research.
This consists of using keyword research tools to examine the target keywords, their search volume and performance over time. We also evaluate your industry competitors, market trends and patterns.
Once we settle on the best keywords for your business model, we start targeting them.
First of all, we use those keywords in important parts of your website, such as:
- Meta descriptions
- Home page
- Product descriptions
- Alt tags
- Title tags
- Page titles
- And more
Next, we help you create high-quality content relevant to those keywords.
Search engines love websites that constantly produce new, written content. That’s why we suggest all our partners having a blog on their website.
Your blog posts don’t have to be too long (at least 500 words), but they need to have great readability and offer good information.
Our experienced writers will help you produce great content that will keep your customers engaged and coming back for more. With an active blog, your website will rank higher on search engines and thus you will get more clicks, leads and conversions.
Off-site SEO elements include your website’s credibility, reputation and authority.
Search engines prefer relevant websites and credible sources. If your website doesn’t have a good enough reputation, you will get buried in rankings and that will negatively affect your bottom line.
Building your brand’s reputation consists of link building. The goal is to have high domain authority websites backlink to your website and content.
The more high ranking websites and authoritative sources linking back to you, the better.
That way search engines view your website as a credible source and give you a higher ranking.
Local SEO’s objective is to rank higher for location-specific searches.
With local SEO, we only concentrate on a certain defined area. For example, we focus on searches like ‘restaurants near me’ or ‘restaurants London’.
While all the above mentioned SEO activities work for local SEO as well, there are some differences.
Local SEO is mostly used for brick-and-mortar shops. It helps your business appear in the Local 3-Pack, the first 3 results that show up during local searches.
The first step is claiming and optimizing your business’s Google My Business (GMB) page.
We will update your GMB profile with all the crucial information such as your products and services, images, pricing, address, contact, etc.
Then we will work on citation listing and generating reviews. You want to have as many reviews as possible. If you can, you should also respond to all of them, even the negative ones. People read online reviews because it helps them make up their minds about which place to visit. You need to show your customers you care about their opinions.
When it comes to local SEO, any content produced should be specific to your location. It is pointless to have a store in town A while writing about town B.