The importance of social media should not be understated. Modern customers expect to see their favorite brands on their favorite social media platforms. Businesses that are not utilizing social media marketing are needlessly wasting amazing opportunities.
Social media helps:
your current audience get more familiar with your business
increase brand awareness and gain more social media followers
establish and develop your brand identity
With social media, you directly interact and connect with your audience and gain valuable insight into their decision-making process.
You can use your social media accounts to create and publish content which your audiences will find interesting. High content engagement brings more traffic to your social media page and website.
Good social media marketing increases your conversions and boosts your sales.
With social media marketing there is no limit to your potential audience reach.
All your accounts should be visually attractive, with well written texts.
Each social media channel attracts different audiences.
For example, it is not wise to market car insurance on TikTok, which is popular mostly with teen audiences.
Our social media marketing process starts by finding out your target audience’s favorite platforms and researching how they spend their time online.
After that, we create an account for your brand only on those relevant channels. If you already have accounts on some social media channels, we will inspect them and optimize every element.
The content published on your accounts should follow your social media marketing goals.
If you’re not sure how to set your social media marketing goals, don’t worry, we are happy to help. We will carefully analyze your brand and come up with social media goals and content suggestions. You will know:
- and how often
you should post on your social media profile.
Social media marketing is purely data driven.
We create and post content pertinent to each social media network.
We are specialized in producing attention-grabbing, interesting content that your audience will want to engage with. Our content rises above social media noise.
We produce content your target audience will find appealing. Since we are a full-service digital marketing agency, all of the content we create will be search engine optimized (SEO). At all points in time we will track relevant metrics, see how your posts are performing and adjust future posts accordingly.
Some of the major platforms we cover
Facebook is the biggest social media network and thus shouldn’t be ignored.
It has over 1,7 billion daily active users and over 2,6 billion monthly active users.
The majority of them check their feeds several times a day.
The average person spends 58 minutes on Facebook daily.
Such a large number of users means you basically can’t go wrong with creating a Facebook business page.
Whoever your ideal customer is, you are sure to find them on Facebook.
Instagram is constantly rising in popularity.
It currently has over 500 million daily active users and over 1 billion monthly active users.
What makes Instagram so special is that it is the place to be for younger demographics.
Over 65% of all users are aged between 18 and 34 years.
Furthermore, Instagram offers huge opportunities to businesses.
7 out of 10 hashtags on Instagram are branded.
The majority of users follow at least one business profile.
Also the majority of users use Instagram to discover new products.
If your ideal customer is a younger person, you should think about making an Instagram profile.
LinkedIn is the world’s biggest professional social network.
It currently has more than 690 million active users. LinkedIn shouldn’t be underestimated.
The majority of LinkedIn users are college educated.
Also, the majority of LinkedIn users work in a position where they are capable of making key business decisions.
It’s the platform where professionals discover each other and interact.
If you are a B2B company or becoming a serious brand, you should definitely have a LinkedIn profile.
If you want to get even more out of social media, please check our media buying segment.